WHO WE ARE
Ohana Digital Marketing is a Florida SEO agency that combines technical SEO with Answer Engine Optimization (AEO), built specifically for surf parks and destination developments. Most agencies treat surf parks like any other local business. We don't. Brandon and Cheryl Petty founded Ohana after watching surf parks evolve from single-attraction venues into full resort communities, residential developments, and lifestyle destinations. They saw a gap: generic SEO firms had no framework for the surfer's full journey, from searching for lessons to scouting surf-compatible housing. Ohana was built to close that gap.
Our work integrates keyword strategy, meta optimization, Google Business Profile management, and AEO so your development gets found across both traditional search and AI-powered answer engines. Every campaign is shaped by a real understanding of surf culture, not a template borrowed from a travel blog.
01
A surf park can be more than a place to catch a wave. It can become the center of a community, resort, entertainment destination, and lifestyle.
Ohana helps people discover every part of it.
SURF PARKS
Be found for sessions, lessons, memberships and events... before opening day and every season after.
“surf park near me”
“learn to surf”
“wave pool memberships”
SURF COMMUNITIES & REAL ESTATE
Help buyers, relocating families and investors find the homes, amenities and everyday life growing around the wave.
“surf community homes”
“new resort communities”
“investment property Florida”
RESORTS, HOSPITALITY & DESTINATIONS
Hotels, beach clubs, dining, retreats and events... marketed as one destination worth traveling for.
“surf resort vacation”
“family weekend getaway”
“beach club near me”
02
The wave is the anchor. The destination is the opportunity. Every visitor arrives with different words — and a different reason to come.
Surf
surf lessons near Orlando
A SURFER
Stay
surf resorts in Florida
A TRAVELER
Experience
things to do in Florida
A FAMILY
Live
new resort communities in Florida
A HOMEBUYER
AND THE DEVELOPER CALLS IT…
surf-anchored residential development
A DEVELOPER
DIFFERENT LANGUAGE · DIFFERENT INTENT
SAME DESTINATION
03
Underneath every destination is a search engine strategy. Here's the work we actually do... clearly scoped, reported in plain language, and coordinated with your marketing team.
01
Managed SEO + AEO
Get discovered — on Google and in AI answers. We map every way people search for your destination and build the content and technical foundation to win those searches.
Search-intent mapping across surf, stay, experience & live
Content & landing pages that answer real questions
Technical SEO, schema & site health
Visibility in AI Overviews, ChatGPT & Perplexity
02
Local SEO + Google Business Profile
Become the answer nearby. Every venue in your destination — the lagoon, the hotel, the restaurant, the sales center — earns its own place on the map.
Google Business Profile setup & management per venue
Location & category strategy
Reviews & reputation workflow
Citations & map-pack visibility
03
Website Design + Management
Turn search into action. Websites structured around how people actually discover a destination — with clear paths to book, join, inquire or buy.
Search-led sitemap & architecture
Design & build in WordPress
Booking, membership & inquiry paths
Hosting, updates & ongoing improvement
MANAGED SEO + AEO
Managed SEO and AEO for surf parks targets the experiential search queries that generic agencies overlook, including searches for surf lessons, wave park accommodations, and coastal living. Classic SEO earns rankings and clicks. AEO extends that work into AI-generated answers from Google AI Overviews and AI Mode, ChatGPT search, Microsoft Copilot, and Perplexity, so your park can be named as a source before a user ever clicks a link.
Google has been clear about what that takes: a page must be indexed and eligible to show a snippet to appear as a supporting link in its AI features, with no special AI markup or llms.txt file required. Other engines have their own rules. ChatGPT search, for example, can only cite sites that allow OpenAI's OAI-SearchBot crawler. We cover both: strong fundamentals for Google and engine-specific checks for the rest.
We do this by mapping the full visitor journey. Someone might search "best surf park in Florida," then pivot to "surf park with lodging," then later search "homes near a surf park in Florida." Each stage needs different content. We build that content architecture, optimize it for both Google Search and AI answer engines, and keep it updated as the surf park industry's search language evolves.
Four stages, repeated every month, so your search presence keeps pace with how surfers, families, and future residents actually look for you.
STEP 1
Audit Your Current Search Footprint
We analyze your existing keyword rankings, Google Business Profile health, and AI answer visibility across surf-related search queries. This surfaces the gaps costing you out-of-state visitors and organic leads.
STEP 2
Build Your Experiential Keyword Map
We map search terms across every stage of the visitor journey, from first-time wave sessions to long-term coastal living searches. This becomes the foundation for all content and on-page work.
STEP 3
Publish and Optimize Destination Content
We create and optimize local guides, surfer spotlights, and destination pages targeting the niche queries your audience actually types. Each piece is built on the same fundamentals Google and AI answer engines use to choose sources.
STEP 4
Report, Refine, and Evolve
Monthly reporting pulls from Google Search Console, Google Analytics 4, and Bing Webmaster Tools to show rankings, traffic, conversions, and AI citations. Because surf park search terminology is still emerging, we adjust your keyword targets as the industry's language settles.
Pricing for SEO AEO management depends on several factors: your current site health, the number of content assets needed, your target geographic radius (local, regional, or national), and the complexity of your keyword map. A newer surf park with a thin content library needs more foundational work than an established destination with existing traffic. Ohana operates on month-to-month partnerships with no long-term contracts required. That structure keeps us accountable to your results every single month.
Because every development is different, we don't publish fixed-rate packages. The most direct path is a free strategy call where we assess your current footprint and outline what a realistic campaign looks like for your specific property. Call us or book your free strategy call online.
04
Don't see your industry?
Tell Us About Your Business →
05
We’re Brandon and Cheryl Petty—the husband-and-wife team behind Ohana Digital Marketing. As parents of four with roots in the surf community, we understand the appeal of places where families can surf, stay, and make memories. We help surf parks, destination resorts, and surrounding communities connect that vision with the people searching for it.
We work alongside your marketing team, not in place of it. We communicate clearly, report transparently, and earn your business month to month.
FAMILY OWNED
MONTH-TO-MONTH
TRANSPARENT REPORTING
WORKS WITH YOUR TEAM
SEO + AEO SPECIALISTS
Ohana Digital Marketing is based in Indialantic, on the barrier island between the Indian River Lagoon and the Atlantic Ocean. This stretch of Florida's Space Coast also includes Sebastian Inlet, one of the best-known surf breaks on the East Coast. Brandon and Cheryl didn't pick this location by accident. Living inside a coastal surf community gives them firsthand insight into how surfers search, plan trips, and choose where to put down roots.
As a husband-and-wife owned business, Ohana works as a collaborative extension of your marketing team, not a replacement for it. We work alongside your existing staff on SEO, AEO, content strategy, and website builds on WordPress. We are local to Brevard County, from Melbourne Beach through Satellite Beach and beyond, and we travel to work with clients across the country, always on a month-to-month basis because the results keep the relationship going.
One honest note: SEO and AEO are long-term efforts. Rankings and AI-answer visibility build over time and are never guaranteed. Results depend on your content assets, your team's coordination, and how quickly the surf park industry's search vocabulary matures. We'll tell you that up front on every strategy call, because a partnership built on realistic expectations outperforms one built on overpromising.
Surf Park & Wave Park Marketing
Surf park SEO requires a strategy built around seasonal swings, outdoor event promotion, and voice and AI search, not a recycled template from a generic agency. Ohana Digital Marketing, a husband-and-wife owned agency based in Indialantic, FL, was built specifically for this. Brandon and Cheryl Petty saw surf parks evolving from single attractions into full resort communities, and they built Ohana to shape how people discover them online. From wave park launches to surf school growth, every campaign is rooted in real surf culture knowledge.
Surf parks face three challenges most SEO agencies aren't ready for: seasonality, emerging search terminology, and the need to appeal to surfers, families, and destination travelers all at once. Digital marketing for surf parks must account for all three simultaneously. Because surf park search language is still developing industry-wide, keyword targets need to evolve as the market matures. Ohana tracks that shift and adjusts targeting before rankings stall.
The business model shapes the search strategy too. Most parks sell hourly sessions priced by wave type and skill level, with peak and off-peak rates, multipacks, memberships, lessons, private buyouts, and beach or spectator passes. Each of those is a different search, and each deserves a page that answers it clearly.
Session and lesson pages that match how people search by skill level, from first-timer whitewater sessions to advanced turns and barrels.
Learn-to-surf progression content that turns one-and-done beginners into repeat visitors and members.
Seasonal and off-peak content for cold-water months and slower midweek days, when pricing and offers need to do more work.
Events and group pages for contests, concerts, corporate outings, and private lagoon buyouts, marked up with Event structured data where it applies.
Pre-opening content around construction milestones and founding membership presales, so search demand is already building before the first wave runs.
Indialantic sits on the barrier island between the Indian River Lagoon and the Atlantic Ocean on Florida's Space Coast, a stretch of shoreline that includes Sebastian Inlet, one of the best-known surf breaks on the East Coast. That geography isn't just a backdrop. It shapes how Ohana approaches regional search intent, local tourism partnerships, and coastal destination content for every client.
Pricing for surf park marketing depends on your park's current digital footprint, the scope of SEO and AEO work needed, and how many content assets require production. A park with no Google Business Profile optimization and thin site content will need more foundational work upfront than one with an established presence. Ohana operates on month-to-month partnerships with no long-term contract required. That structure keeps the agency accountable every single month. Contact Ohana at (561) 727-7402 or book a free strategy call to get a proposal built around your park's specific goals.
ILLUSTRATIVE EXAMPLE · NOT A SPECIFIC CLIENT RESULT
We worked with a new surf park in Florida that was struggling to attract out-of-state visitors despite being listed on major search engines. Our team conducted a thorough AEO audit and discovered that while their SEO was competent, they had gaps in targeting experiential keywords that connected the surfer's full journey from arrival to activity. After planning and implementing a refined content strategy, which included local guides and surfer spotlights, the park saw organic traffic grow and out-of-state bookings rise. Instinct and analytics, blended together, proved pivotal here.
That kind of result comes from knowing the niche. A generic surf park marketing agency would have optimized the homepage and called it done. We looked at the entire content ecosystem and found where the journey broke down.
FAQ
What is AEO, and is it different from SEO?
Answer Engine Optimization is work aimed at getting your business cited inside AI-generated answers from tools like Google AI Overviews, ChatGPT, and Perplexity. Google's own guidance treats it as part of SEO: a page has to be indexed and eligible for a snippet before it can appear in Google's AI features. We handle both together.
How long does SEO take to show results?
Google has said SEO improvements usually take four months to a year to show their benefit, and individual changes can appear anywhere from hours to months later. Rankings and AI-answer visibility are never guaranteed, and we set expectations on the first call.
Do you require a long-term contract?
No. Ohana works on month-to-month partnerships with no long-term contract required.
Do you only work with surf parks in Florida?
No. Ohana is based in Indialantic on Florida's Space Coast and works with surf parks, resorts, and surf-centered developments across the United States.
Will you replace our in-house marketing team?
No. Ohana works as a collaborative extension of your marketing team on SEO, AEO, content strategy, and WordPress websites, not a replacement for it.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
