INDIALANTIC, FL
Brandon & Cheryl Petty
Founders, Ohana Digital Marketing
Ohana is a husband-and-wife agency in Indialantic, FL, founded by Brandon and Cheryl Petty. Their work centers on how people find local businesses through organic search, and they apply that same focus to the trades.
We work with contractors, remodelers, and builders across the United States, as a full marketing partner or alongside your existing team.
Home services buyers search by service and city, and they judge you on trust signals before they ever call: reviews, photos of real work, clear service pages, and a complete Google Business Profile. Generic agencies often spend your budget on traffic that never turns into booked jobs.
TRUST SIGNAL
Reviews
TRUST SIGNAL
Photos of real work
TRUST SIGNAL
Clear service pages
TRUST SIGNAL
A complete Google Business Profile
Our approach starts with how your customers search. We map your services and service areas to the terms that signal real buying intent, then build the pages, listings, and content that support them. Services covered include local SEO, Google Business Profile management, AEO content, and contractor website design on WordPress.
The approach fits most trades and construction businesses, and it adapts to each trade’s search patterns and seasonality.
Roofing
Remodeling
HVAC
Plumbing
Electrical
Landscaping
General contracting
STEP 1
Audit Your Online Presence
We review your website, Google Business Profile, and local listings, and use Google Search Console data to find where you are missing searches that should be sending you jobs.
STEP 2
Build Your Local SEO Foundation
We optimize your Google Business Profile, fix on-page issues, and structure service and location pages so Google understands what you do and where you do it.
STEP 3
Publish Content That Answers Customer Questions
We create service pages, city pages, and blog content built around what homeowners actually ask, written to rank in search and to be cited in AI-generated answers.
STEP 4
Track, Report, and Refine
You get monthly reporting tied to real traffic and lead movement, and we adjust targeting based on what is driving calls and form fills.
ONE HONEST NOTE
SEO and AEO are long-term efforts. Results depend partly on your content assets and how closely our team and yours coordinate, so expect meaningful movement over months, not weeks.
Cost depends on how many services and locations you cover, how much content you need, the condition of your Google Business Profile and website, and how competitive your market is. A single-location remodeler needs a different plan than a multi-trade company serving several cities.
Scope can include local SEO, Google Business Profile management, AEO content, website design, or a combination built around your goals. Ohana works month-to-month with no long-term contracts.
For a clear picture of cost for your business, call (561) 727-7402 or book a free strategy call.
WHAT SHAPES SCOPE
1
Services & locations covered
Single-location remodeler or multi-trade, multi-city company.
2
Content needed
Service pages, city pages, and blog content.
3
Condition of your profile & website
Google Business Profile and current site.
4
Market competition
How crowded your trade is in your area.
Month-to-month. No long-term contracts.
HOW IT USUALLY GOES
Most contractors come to us with the same pattern: a website that doesn't rank for their core services, a Google Business Profile that is incomplete or inconsistent, and few city-specific pages to capture searches outside their home town.
THE PATTERN
Website doesn't rank for core services
Incomplete or inconsistent Google Business Profile
Few city-specific pages
WHAT WE DO
We start by fixing the foundation, meaning profile accuracy, site structure, and service pages. From there we add location content and track which searches are producing calls and form fills.
THE GOAL
A steady flow of qualified local leads, measured in calls, form submissions, and booked estimates rather than traffic alone. We report on those numbers monthly so you can see what is working.
Calls
Form submissions
Booked estimates
HOME SERVICES FAQ
How is Ohana different from a general marketing agency?
We focus on how local service customers search and decide. That means service and city targeting, Google Business Profile strength, and trust signals, rather than generic traffic.
What is AEO, and why does it matter for contractors?
AEO structures your content so AI assistants and search features can cite your business when someone asks, “who is a good roofer near me?” It works alongside traditional local SEO, not in place of it.
Can you build or rebuild my contractor website?
Yes. We build on WordPress and design the site architecture to support local SEO and AEO from day one, rather than retrofitting it after launch.
Do you work with contractors outside Indialantic, FL?
Yes. We are based on Florida’s Space Coast and serve home services and construction businesses nationally.
Do you work with surf-community developers and builders?
Yes. We have a dedicated approach for builders and developers in surf communities. See our surf-centric contractor marketing page.
SURF-CENTRIC CONTRACTOR MARKETING →How long before we see results from local SEO?
Meaningful ranking movement typically takes 3 to 6 months, with traffic and lead volume growing from there. Google Business Profile improvements can produce earlier gains.
Do I need a new website to get started?
Not always. We audit your current site first and recommend specific fixes. If structural problems are limiting your rankings, we recommend a rebuild.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
