Get discovered. Become the answer.
People find destinations two ways now: by searching Google, and by asking AI assistants. We make sure your surf park, community or resort shows up — and gets recommended — in both.
best surf park for beginners in Florida?
AI ANSWER
Your destination — named, described & linked
Illustration — the goal of AEO is to become the cited answer.
SEO · SEARCH ENGINE OPTIMIZATION
Rank when people search.
Structure, content and technical health that help Google understand every part of your destination — so you appear for lessons, stays, events, dining and homes, not just your name.
AEO · ANSWER ENGINE OPTIMIZATION
Be the answer when people ask.
Clear, trustworthy, well-structured information that AI assistants like ChatGPT, Perplexity and Google AI Overviews can confidently cite and recommend.
THE WORK
No black box. Every engagement covers the same core work, scoped to the size of your destination.
01
Search-intent mapping
We map how surfers, travelers, families, buyers and investors each describe your project — across Surf, Stay, Experience and Live — and assign every intent a home on your site.
02
Content & answer-ready pages
Pages, FAQs and guides written to answer the real questions people ask — in a format search engines and AI assistants can quote.
03
Technical SEO & schema
Site speed, indexing, internal linking and structured data that tells machines what your lagoon, hotel, restaurant and residences actually are.
04
AI visibility monitoring
We check how AI assistants describe and recommend your destination, and close the gaps in what they know.
05
Reporting you can read
A plain-language monthly report: what we did, what moved, and what's next. No vanity metrics.
One managed program that covers classic rankings and AI-answer visibility together.
STEP 1
Audit Your SEO and AEO Baseline
We run a full technical site crawl, review Google Search Console indexing and performance data, check your Google Business Profile, and confirm AI crawlers such as OAI-SearchBot and PerplexityBot can reach your pages.
STEP 2
Map the Surf Lifestyle Search Journey
We analyze how your target audience searches across the Surf, Stay, Experience, Live path, identifying conversational query patterns and long-tail keywords your current content misses.
STEP 3
Restructure Content for Answer Engines
We rewrite and reorganize site pages so each one answers real questions clearly and adds first-hand insight, starting with your highest-traffic opportunities first.
STEP 4
Monitor, Report, and Evolve
We track rankings, AI citations, and conversions monthly and share plain-language reports with your team. Surf search terminology shifts as the industry grows, so we adjust targets alongside it.
Month-to-month. No long-term contracts.
We'd rather earn your business every month than lock you in. Stay because it's working.
Managed SEO & AEO
AEO vs SEO is not just a technical debate for surf parks. It shapes whether your development gets found by families planning vacations, buyers researching surf-centric communities, or visitors asking their phone "where can I take surf lessons near me?" Ohana Digital Marketing, a husband-and-wife agency rooted in Indialantic, FL on Florida's Space Coast, built its Managed SEO & AEO service to connect the full SURF → STAY → EXPERIENCE → LIVE journey across search and AI-driven browsing. Every strategy is designed around how surf lifestyle seekers actually search.
AEO, or Answer Engine Optimization, focuses on getting your surf park named and cited inside AI-generated answers, voice results, and featured snippets, not just ranked on a results page. Traditional SEO improves your position in Google's blue links. AEO extends that work to tools like Google's AI Overviews and AI Mode, ChatGPT search, Microsoft Copilot, Perplexity, and voice assistants, which pull from sites they trust when someone asks a conversational question. For surf parks and coastal destinations, where people search phrases like "best surf resort for families" or "surf and stay communities Florida," that distinction matters significantly.
The two are closely linked. Google's own guidance says optimizing for its generative AI features is still SEO: a page must be indexed and eligible to show a snippet before it can appear as a supporting link. AI Mode and AI Overviews also split one question into many related searches, so pages that clearly answer the follow-up questions around a topic get more chances to be cited.
Brandon and Cheryl Petty watched surf parks evolve from single attractions into full resort communities and residential destinations, then built Ohana to close the gap between how surf developments market themselves and how potential visitors and residents actually find them online.
Crawler access. We confirm the crawlers that feed AI search can reach your site, including Googlebot, Bingbot, OAI-SearchBot for ChatGPT search, and PerplexityBot, while respecting any training opt-outs you choose through tokens like GPTBot or Google-Extended.
Answer-ready content. Pages that state clear answers, cover the follow-up questions, and add first-hand surf knowledge that generic content can't match.
Entity clarity. Organization and LocalBusiness structured data, consistent profiles, and sameAs links so search engines can tell exactly who you are.
AI citation tracking. Bing Webmaster Tools now reports how often Copilot and Bing AI summaries cite your pages, and prompt tracking shows how AI tools describe your brand over time.
Surf park search terminology is still forming. Phrases like "surf park residences," "surf resort lifestyle," and "wavegarden community" mean different things to different audiences. Our AEO SEO approach tracks how your specific audience searches, then shapes content around those real patterns using Google Search Console, Google Business Profile, and Google Maps optimization. On top of that foundation, we restructure site content for natural language queries so AI answer engines read your pages as authoritative sources.
Pricing depends on your site's current condition, how many pages need restructuring, and the scope of AEO integration your development requires. A brand-new surf park with no Google Business Profile presence needs different work than an established resort refining its voice-search strategy. Ohana operates on month-to-month partnerships with no long-term contracts. Call (561) 727-7402 or book a free strategy call to get a custom quote built around your specific goals.
SEO and AEO are long-term efforts. Rankings and AI-answer visibility build over time and are not guaranteed from day one. Surf park search language is still emerging, so keyword targets evolve as the industry's vocabulary settles. Ohana works alongside your existing team without dismantling what's already in place.
Indialantic sits on the barrier island between the Indian River Lagoon and the Atlantic, on the same stretch of Space Coast shoreline as Sebastian Inlet, one of the best-known surf breaks on the East Coast. Brandon and Cheryl built Ohana here because they understand this coastline and the surf culture attached to it. That local knowledge shapes every managed SEO strategy, from Melbourne Beach to Satellite Beach and beyond.
FAQ
How does AEO differ from standard SEO for a surf park?
Standard SEO improves your ranking in search results. AEO works to get your content cited inside AI-generated answers and voice responses. Google treats both as part of the same discipline, so the strongest AEO starts with strong SEO fundamentals.
How long before results appear?
Google has said SEO improvements usually take four months to a year to show their benefit, and individual changes can appear in hours or months. AI-answer visibility can move faster on well-structured pages, but both channels build over time and neither is guaranteed.
Do I need an llms.txt file or special AI markup?
Not for Google. Google says its AI Overviews and AI Mode need no special AI files or schema, and that llms.txt does not affect rankings. Other AI engines have their own rules, such as ChatGPT search requiring access for OpenAI's OAI-SearchBot crawler, so we check each one.
Do I need to replace my current marketing team?
No. Ohana collaborates with your existing team and integrates with your current strategy rather than replacing it.
Is there a long-term contract?
Ohana operates on month-to-month partnerships. No long-term contract is required.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
