INDIALANTIC, FL
Brandon & Cheryl Petty
Founders, Ohana Digital Marketing
Ohana is a husband-and-wife agency in Indialantic, FL, founded by Brandon and Cheryl Petty. They work directly with your marketing staff on SEO, AEO, content, and website strategy, with no account managers in the middle.
SEO
AEO
Content
Website strategy
Legal marketing has constraints most industries don't. Attorney advertising is regulated, prospective clients vet firms across several sources before calling, and trust signals carry unusual weight. A generalist agency often misses the details that matter:
01
Consistent listings across legal directories
02
Practice-area pages that build credibility
03
Local signals that tell Google which city or county your firm serves
Most people hire an attorney close to home.
So a firm that ranks for broad statewide terms but misses neighborhood-level searches loses clients to competitors down the road. Our work is built around closing that gap for your practice areas and service cities.
Law firm SEO follows a different sequence than general business SEO. We start with a content audit that flags language on your site that may raise questions under attorney advertising rules, so your firm or its ethics counsel can review it. Final compliance decisions stay with you. From there we build a geo-targeted keyword map around the practice areas and cities you actually serve, such as family law, estate planning, or personal injury.
Next we optimize your Google Business Profile, clean up citation inconsistencies across directories, and structure your site so Google can surface the right page for the right search. We use Google Search Console to track movement from day one. SEO and AEO are long-term efforts, so we set realistic milestones and report against them each month.
Services include law firm SEO, directory and citation management, AEO content, and law firm website design on WordPress.
THE SEQUENCE
a
Content audit for attorney-advertising language
b
Geo-targeted keyword map by practice area & city
c
Google Business Profile & citation cleanup
d
Site structure so the right page meets the right search
e
Search Console tracking from day one
Family law
Estate planning
Personal injury
COMPLIANCE NOTE
We flag language for review. Final compliance decisions stay with your firm or its ethics counsel.
STEP 1
Audit Your Legal Digital Footprint
We review your site's SEO health, Google Business Profile accuracy, directory listings, and any language that may need review under attorney advertising rules, then deliver a prioritized action list within the first two weeks.
STEP 2
Build a Geo-Targeted Keyword Strategy
We map local legal search terms to your practice areas and service cities. Each keyword cluster targets searches your ideal clients are already making.
STEP 3
Optimize Directories and On-Page Content
We update your Google profile and the legal directory profiles that matter in your market, then rewrite on-page content to match the keyword map, flagging anything your team should have reviewed before it goes live.
STEP 4
Track, Report, and Refine Monthly
We review Google Search Console and directory performance each month and meet with your team to discuss what moved, what didn't, and where the next 30 days should focus.
Cost depends on the size of your website, the number of practice areas, how many cities or offices you cover, and how competitive your market is. A single-attorney firm focused on one city needs a different plan than a multi-office practice. A foundational local SEO setup also looks different from a full AEO build aimed at AI-generated answers.
Ohana works month-to-month with no long-term contracts. Book a free strategy call and we'll review your current digital presence and outline what a realistic campaign looks like for your firm.
WHAT SHAPES SCOPE
1
Size of your website
2
Number of practice areas
3
Cities or offices covered
Single-attorney, one-city firm vs. multi-office practice.
4
Market competition & depth
Foundational local SEO vs. a full AEO build.
Month-to-month. No long-term contracts.
HOW IT USUALLY GOES
Most firms come to us with a familiar pattern: a website that isn't localized, an incomplete or inconsistent Google Business Profile, and directory listings that don't match each other.
THE PATTERN
Website isn't localized
Incomplete or inconsistent Google Business Profile
Directory listings that don't match
WHAT WE DO
We fix the foundation first, meaning profile accuracy, listing consistency, and practice-area page structure, then add location-specific content and track which searches are producing calls and form submissions.
THE GOAL
A steady flow of qualified inquiries, measured in calls, consultation requests, and form fills rather than traffic alone. We report on those numbers monthly so you can see what is working.
Calls
Consultation requests
Form fills
LAW FIRM FAQ
How is legal marketing different from general digital marketing?
Attorney advertising is regulated, so content needs extra care that most industries don’t require. Beyond that, legal marketing centers on trust and authority signals specific to legal directories, consistent local citations, and practice-area content that earns confidence before a potential client picks up the phone.
Why does local SEO matter so much for law firms?
Most people hire an attorney within their own city or county. A Melbourne Beach resident searching “estate attorney near me” is unlikely to call a firm that only ranks statewide. Local SEO puts your firm in front of clients at the moment they’re ready to act.
What is AEO, and why does it matter for law firms?
AEO structures your content so AI assistants and search features can cite your firm when someone asks, “who is a good family lawyer near me?” It works alongside traditional local SEO, not in place of it.
Which platforms matter most for a law firm’s visibility?
Google Business Profile is typically the highest-priority asset for local search. Legal directories such as Justia and FindLaw, along with review sites, add authority depending on your practice area and market. We manage your presence across the ones that matter for you, so your information is consistent everywhere clients look.
Do you guarantee compliance with bar advertising rules?
No. We flag language and practices that may raise questions, but your firm or its ethics counsel makes the final call on what is compliant in your jurisdiction.
How long before a law firm sees results from SEO?
Most firms see measurable movement in local rankings within 60 to 90 days of consistent optimization, and competitive practice areas can take longer. AI-answer visibility builds alongside traditional rankings and compounds over time as your content earns authority.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
