SEO, AEO and website strategy for resorts, hotels and destinations built around a wave — so travelers find the stay, the dining and the experiences, and book the whole trip.
A destination isn't one search. It's a family planning a weekend, a couple choosing a hotel, a company booking a retreat — each one a door into your resort.
Stays
“surf resort vacation”
“surf resorts in Florida”
Getaways
“family weekend getaway”
“romantic weekend near me”
Dining & fun
“beach club near me”
“things to do in Florida”
Groups
“corporate retreat Florida”
“group getaway ideas”
WHERE RESORTS SIT IN THE JOURNEY
Guests arrive for the wave and stay for everything around it. We build search so a visit becomes a trip — and maybe a move.
CONNECTS TO
Surf
The wave that started it →
YOU ARE HERE
Stay
Hotels, resorts & getaways.
YOU ARE HERE
Experience
Dining, recreation & events.
CONNECTS TO
Live
Surf communities & homes →
01
Managed SEO + AEO
Pages and answers for every room type, package and experience — so Google and AI assistants recommend your destination.
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02
Local SEO + GBP
Every venue — hotel, restaurant, beach club, spa — earns its own place on the map.
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03
Website Design + Management
A site built around booking: clear paths to rooms, tables, events and packages.
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Hospitality Marketing
Local SEO and Answer Engine Optimization that follow your guests from the first Google search to the moment they paddle into a wave.
Hospitality marketing for surf-centered businesses covers the full visitor journey, from the first Google search to the moment someone paddles into a wave. Ohana Digital Marketing builds that entire path through specialized local SEO and Answer Engine Optimization (AEO) for voice and AI search. Travelers increasingly ask conversational questions on their phones while they plan and while they're already on the road, and that's where your resort needs to show up.
Brandon and Cheryl Petty, the husband-and-wife team behind Ohana Digital Marketing, built this agency because they watched surf parks evolve from standalone attractions into full resort communities. They bring hands-on knowledge of how people search for surf destinations and work directly alongside your existing marketing team on SEO, AEO, content, and website strategy.
Hospitality marketing for surf resorts targets the full customer journey across 3 connected stages: online discovery, travel planning, and onsite arrival. General SEO focuses on rankings. This service connects those rankings to real bookings and foot traffic. Geo-specific keyword strategies, enriched Google Business Profile content, and voice search optimization work together so a family planning a trip to Sebastian Inlet finds your resort first.
It also means working inside the way travel is actually sold. Most properties depend on online travel agencies like Booking.com and Expedia for reach, and those channels charge a commission on every reservation. Being listed there can even lift direct bookings, because shoppers find you on an OTA and then look you up. Our job is to make sure that when they look you up, your own site, Business Profile, and booking path are ready to convert them.
Direct-booking visibility on Google, so your own site competes with the OTAs for searches on your name.
Accurate, all-in pricing on your site. Since May 12, 2025, the FTC's fee rule requires lodging businesses to show the total price upfront, including mandatory resort and cleaning fees.
Review strategy that stays within the rules. Google prohibits offering incentives for reviews or soliciting only happy guests, and the FTC's consumer review rule bans fake or bought reviews.
Booking-funnel tracking in Google Analytics 4, including cross-domain setup when your booking engine lives on a separate domain, so bookings are credited to the channel that earned them.
Indialantic sits on the barrier island between the Indian River Lagoon and the Atlantic on Florida's Space Coast, a stretch that includes Sebastian Inlet, one of the best-known surf breaks on the East Coast. Visitors come here to surf. Missing localized keywords means handing those searches directly to competitors.
Pricing for hospitality SEO depends on the number of locations, the complexity of your current digital presence, and how much content development your site needs. A single-location surf park with a thin Google Business Profile needs different work than a multi-amenity resort targeting guests across three states. Ohana operates on month-to-month partnerships with no long-term contracts. Call (561) 727-7402 or book a free strategy call to get a plan built around your actual situation.
ILLUSTRATIVE EXAMPLE · NOT A SPECIFIC CLIENT RESULT
A surf resort on the West Coast had strong onsite amenities but struggled with online visibility. Ohana introduced a local SEO strategy built around geo-specific keywords, enhanced their Google Business Profile, and implemented AEO strategies targeting voice search for adventure-seeking families. In the months that followed, the resort saw growth in online engagement and bookings as its search visibility improved across devices.
SEO and AEO are long-term efforts, rankings and AI-answer visibility build over time and are never guaranteed. Surf park search terminology is still emerging, so keyword targets evolve as the industry's language settles, and results depend on your content, assets, and team coordination.
A clear, four-stage process that connects search visibility to real bookings.
STEP 1
Audit Your Resort's Digital Footprint
We map your current Google Business Profile, keyword gaps, and voice and AI search blind spots across local and regional searches. This takes about two weeks and sets the strategy baseline.
STEP 2
Build a Geo-Specific Keyword Plan
We build a keyword map around surf destinations, nearby areas like Melbourne Beach and Satellite Beach, and the travel intent phrases families actually type and speak.
STEP 3
Optimize for Local Search and Voice Queries
We update your Google Business Profile with enriched content, restructure on-page copy so it answers guest questions clearly, and use Google Search Console data to find the answer-focused queries you are close to winning.
STEP 4
Track Rankings, Bookings, and Engagement Monthly
Every month, you receive a plain-language report showing ranking movement, traffic changes, and booking-related signals from Google Analytics 4 and your Business Profile, tied directly to the campaign.
FAQ
How does local SEO help a surf park specifically?
Local SEO places your surf park in front of nearby audiences searching for surf activities in Brevard County, Melbourne Beach, or the Space Coast. Google ranks local results on relevance, distance, and prominence, so a complete, accurate profile and a steady flow of genuine reviews help turn those searches into real foot traffic, not just site visits.
What is AEO and why does it matter for resorts?
AEO structures your content so AI search tools and voice assistants can use your resort as a source when travelers ask planning questions. Many travelers now ask conversational questions instead of typing short keywords, and those answers should point to you.
How long before we see results?
Some local ranking movement can show within the first few months. Google has said SEO improvements usually take four months to a year to show their full benefit, and stronger AI-search visibility and booking-level impact depend on your site's starting point and content quality.
Do you work with small surf resorts or only large destinations?
Month-to-month pricing scales to your size. A smaller surf resort benefits from the same geo-specific strategy as a large destination, just scoped to match your budget and goals.
Can you help us rely less on OTAs like Booking.com and Expedia?
Yes. Online travel agencies extend your reach but charge a commission on every booking. We strengthen your own website, Google Business Profile, and booking path so more guests who discover you on an OTA or in search can book direct.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
