Become the answer nearby.
When someone searches “near me,” the map decides who gets the call. We make sure every venue in your destination shows up there — accurate, complete and easy to choose.
WHAT'S INCLUDED
A Google Business Profile for every venue
Location & category strategy
Reviews & reputation workflow
Citations & map-pack tracking
THE WORK
No black box. Every engagement covers the same core work, scoped to the size of your destination.
01
Google Business Profile setup & management
Every venue — the lagoon, the hotel, the restaurant, the sales center — gets its own complete, accurate profile, kept current as hours, events and offerings change.
02
Location & category strategy
The right primary and secondary categories, service areas and attributes for each venue, so you appear for what people actually search near you.
03
Reviews & reputation workflow
A simple, consistent way to ask for reviews and respond to them — so your rating reflects the experience you deliver.
04
Citations & map-pack visibility
Consistent name, address and phone details across the directories and maps that feed search results, plus ongoing tracking of how you show up on the map.
05
Reporting you can read
A plain-language monthly report: what we did, what moved, and what's next. No vanity metrics.
Four steps that build and protect your visibility in local search and Google Maps.
STEP 1
Audit Your Current Local Search Presence
Ohana runs a full local search audit across your Google Business Profile, local citations, and Maps listing to find gaps, duplicates, and inconsistencies. You get a clear picture of what's missing and why it's costing you visibility.
STEP 2
Build a Surf-Specific Keyword and Content Plan
We identify the location-based queries your audience actually uses, from "surf lessons near Sebastian Inlet" to "wave pool resort Florida." Every content decision ties directly to those terms.
STEP 3
Optimize and Publish Your Profile
Categories, photos, services, attributes, and descriptions are updated to reflect your destination's authentic culture and to stay within Google's guidelines. Accurate local citations are built across trusted directories to reinforce your location data.
STEP 4
Monitor, Manage Reviews, and Refine
Monthly reporting combines Business Profile performance data (calls, direction requests, website clicks) with local rank tracking. We manage incoming reviews and adjust the strategy as surf park search terminology continues to evolve.
Month-to-month. No long-term contracts.
We'd rather earn your business every month than lock you in. Stay because it's working.
Local SEO & Google Business Profile
Profile, citation, and review work built for surf-centered locations, so leisure surfers and future residents find you on Google Search and Maps.
Google Business Profile optimization for surf parks requires a level of specificity that generic local SEO agencies rarely deliver. Ohana Digital Marketing focuses on surf-centered locations, weaving authoritative experiential content into every profile we build. Our work targets the location-based queries that leisure surfers and potential property buyers actually type, pulling them directly to your destination. Brandon and Cheryl Petty, the husband-and-wife team behind Ohana, bring personal roots in the surf community to every strategy they build.
Google ranks local results on three factors: relevance, distance, and prominence. A complete, accurate Business Profile is how you earn relevance, and reviews, links, and reputation build prominence. Indialantic sits on the barrier island between the Indian River Lagoon and the Atlantic on Florida's Space Coast, a stretch that also includes Sebastian Inlet, one of the best-known surf breaks on the East Coast. Visitors searching "surf park near me" or "wave pool lessons in Brevard County" are making real-time decisions. If your profile is incomplete or outdated, they choose someone else.
Surf park search terminology is still emerging as an industry. Ohana works alongside your existing marketing team to keep keyword targets aligned as the market's language evolves.
Local SEO citations and profile accuracy form the foundation of any strong local search presence. Ohana audits every data point: business hours, address formatting, service categories, and contact options. We choose the most specific primary category Google offers (custom categories aren't allowed), add only the additional categories that genuinely apply, and keep your name, address, and phone consistent everywhere it appears online. After that, we build out your profile's visual layer, curating professional photos that showcase on-water attractions, amenities, and the surrounding coastal community.
Review management is another core piece. A strong review management strategy encourages real visitors to share their experiences, building the reputation signals Google uses for prominence. We keep it within the rules: Google's policies prohibit offering incentives for reviews or asking only happy customers, and the FTC's rule on consumer reviews bans fake, bought, or suppressed reviews. We also integrate localized keywords tied to Melbourne Beach, Satellite Beach, and the broader Space Coast into your website and profile content, so your business is relevant to searches from multiple directions. Business Profile performance data and Google Search Console guide ongoing refinements, keeping the profile responsive to shifts in search behavior.
Beyond Google, we keep your listings accurate on Apple Business Connect, Bing Places, Yelp, and Tripadvisor, since those sources feed maps, voice assistants, and AI answers too.
Pricing for multi-location SEO and profile optimization depends on the number of locations, current profile state, citation scope, and review management activity. Ohana operates on month-to-month partnerships with no long-term contracts. What you get is a clear strategy, honest reporting, and a team that knows the surf industry firsthand.
ILLUSTRATIVE EXAMPLE · NOT A SPECIFIC CLIENT RESULT
Ohana optimized the Google Business Profile for a newly launched surf park in a coastal community, targeting tourists and local residents. We corrected business hours, address details, and contact options, then curated a professional photo gallery showcasing in- and out-of-water amenities. A review campaign invited visitors to share their experiences. In the months that followed, attendance grew, supported by stronger local search visibility and an engaging profile.
FAQ
How long before a surf park sees results from profile optimization?
Fixes like correct categories, hours, and contact details take effect once Google processes them, and some clients see local visibility move within the first few months. Stronger ranking gains build over longer stretches as citations, reviews, and content authority compound.
What role do reviews play in local search rankings?
Google says prominence is one of its three local ranking factors, and review count and positive ratings are part of it. A steady stream of recent, genuine reviews also helps people choose you. Google prohibits paying or rewarding customers for reviews.
Can Ohana work alongside our existing marketing team?
Yes. Ohana collaborates directly with client marketing teams on SEO, content, and profile strategy, so your brand voice stays consistent and nothing falls through the gaps.
How does Google decide which businesses show in the map pack?
Google blends three factors: relevance (how well your profile matches the search), distance (how far you are from the searcher or the place they named), and prominence (how well known you are, including links and reviews). We work on the two you can influence: relevance and prominence.
What happened to the Q&A section on Google Business Profiles?
Google retired the legacy Q&A feature. In its place, Google Maps now answers visitor questions with AI drawn from your reviews, photos, and profile details, which makes a complete, accurate profile even more important.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
