Turn search into action.
Websites structured around how people actually discover a destination — with clear paths to book, join, inquire or buy.
WHAT'S INCLUDED
Search-led sitemap & architecture
Design & build in WordPress
Booking, membership & inquiry paths
Hosting, updates & improvement
THE WORK
No black box. Every engagement covers the same core work, scoped to the size of your destination.
01
Search-led sitemap & architecture
We start from how people search and shape the site around it, so every intent has a home and every page has a job.
02
Design & build in WordPress
A fast, flexible WordPress site your team can edit, built with Elementor to match your brand.
03
Booking, membership & inquiry paths
Clear routes from first visit to booking a session, joining, inquiring or buying — with no dead ends.
04
Hosting, updates & ongoing improvement
We handle hosting, updates and security, and keep improving the site month to month based on what the data shows.
05
Reporting you can read
A plain-language monthly report: what we did, what moved, and what's next. No vanity metrics.
Search strategy comes first, so the site is built around how your visitors actually look for you.
STEP 1
Map Surf-Specific Search Terms
Ohana researches the exact phrases real visitors type, from "surf near me" to "oceanfront surf school Florida," then maps those terms to specific pages and content modules. This keyword foundation shapes every structural decision that follows.
STEP 2
Build a Surf-Branded WordPress Site
Every site is built on WordPress with navigation, visuals, and page hierarchy designed around the surf lifestyle and the destination's unique brand. Clean architecture makes the site easy for both visitors and search engines to move through.
STEP 3
Integrate AEO Content and Local SEO
Ohana adds AEO content modules targeting question-based searches, plus location-specific pages, structured data, and Google Business Profile optimization to push visibility in local results for Melbourne Beach, Satellite Beach, and Brevard County searches.
STEP 4
Monitor, Report, and Adapt
Data from Google Search Console and Google Analytics 4 feeds a monthly review of rankings, traffic, and conversions. Because surf search terminology is still evolving as an industry, Ohana updates keyword targets as language settles and client content grows.
Month-to-month. No long-term contracts.
We'd rather earn your business every month than lock you in. Stay because it's working.
Website Design & Management
WordPress websites with surf-specific keyword strategy, answer engine optimization, and local search built into the structure from day one.
SEO web design for surf parks requires more than a good-looking homepage. Ohana Digital Marketing, a husband-and-wife team based in Indialantic, FL, builds WordPress websites that weave surf-specific keyword strategy, answer engine optimization (AEO), and local search directly into the site structure. The result is a digital presence that moves visitors from a Google search to a booked lesson, a reserved room, or a submitted inquiry.
Standard web design and SEO services miss the layered search behavior of surf audiences. A single surf destination draws searches for lessons, gear rentals, oceanfront accommodations, and even nearby residential living, often from the same person at different stages of their decision. Ohana builds site architecture that answers every one of those searches in one cohesive experience.
Indialantic sits on the barrier island between the Indian River Lagoon and the Atlantic on Florida's Space Coast, a stretch of shoreline that also includes Sebastian Inlet, one of the best-known surf breaks on the East Coast. Brandon and Cheryl Petty built Ohana here because they understand this coastline and the community around it. That roots-in-the-water perspective shapes every web design and SEO decision they make for surf clients.
Speed and stability. Google's Core Web Vitals call a page "good" when it loads its main content in 2.5 seconds or less (LCP), responds to taps within 200 milliseconds (INP), and holds layout shift to 0.1 or less (CLS), measured on real visitors.
Mobile first. Google indexes and ranks the mobile version of your site, so mobile pages carry the same content, headings, and structured data as desktop.
Booking that tracks. When your booking engine runs on another domain, we set up Google Analytics 4 cross-domain measurement so bookings stay credited to the search or campaign that drove them.
Accessibility. Sites are designed toward WCAG 2.2 AA in the build itself. Overlay widgets are not a substitute; the FTC fined one overlay vendor $1 million in 2025 over claims its tool made sites compliant.
Safe launches and redesigns. Redirect mapping for every old URL, a launch checklist that removes staging noindex settings, and Search Console verification on day one.
Ongoing management. WordPress core, plugin, and theme updates, scheduled backups stored offsite, security hardening, and uptime monitoring after launch.
Pricing for SEO website design depends on several factors: the number of pages needed, how many location or service areas the site must target, the volume of AEO content modules, and the depth of ongoing management after launch. A simple revamp with targeted SEO costs far less than a full destination site built to serve lessons, accommodations, gear rentals, and residential community pages simultaneously.
Ohana operates on month-to-month partnerships, with no long-term contract required. That structure means pricing stays flexible as your surf development grows. Call (561) 727-7402 or book a free strategy call to get a scope and estimate specific to your project.
ILLUSTRATIVE EXAMPLE · NOT A SPECIFIC CLIENT RESULT
Ohana worked with a prominent surf destination that wanted to revamp their website to better capture the increasing interest from international surf travelers. The project entailed optimizing site architecture to enhance user experience and implementing AEO content modules focused on "surf near me," "surf schools," and "oceanfront accommodation." Ohana handled the integration of local SEO techniques, ensuring that search results would actively guide potential guests to book surf lessons or week-long stays directly through their enhanced website interface. Direct bookings grew in the quarter after the redesign.
FAQ
Does Ohana guarantee search rankings?
SEO and AEO are long-term efforts. Rankings and AI-answer visibility build over time and are never guaranteed, but every site decision is made to support lasting discoverability.
Who actually builds the site?
Brandon and Cheryl handle strategy and collaborate directly with clients. WordPress is the build platform for every project.
Can I keep my current marketing team?
Yes. Ohana is built to collaborate, not replace.
Will a website redesign hurt our SEO?
It can if URLs change without redirects. We map every old URL to its new equivalent with permanent 301 redirects, keep those redirects in place for at least a year as Google recommends, and remove any staging noindex settings at launch. Some ranking movement for a few weeks after a move is normal.
Will our new site be accessible?
We build toward WCAG 2.2 AA, the current W3C accessibility standard, through accessible design and code rather than plug-in overlay widgets, which cannot make a site conformant on their own.
Whether you're developing a surf park, building a community around one, creating a destination, or growing an established business, Ohana wants to understand where you're headed.
Let's make sure the right people can find it.
Prefer to call? (561) 727-7402
Month-to-month · No long-term contracts
